Shopping campaigns with partners
Shopping campaigns with partners allow retailers to accept additional budgets from brand manufacturer partners. It’s a partnership designed to let brands support their retail partners in promoting specific products, growing sales and consideration for both brands and retailers.
Get started
Here’s what you can do with
Shopping campaigns with partners
Improve performance
For retailers: Increase traffic to your ecommerce site and drive more sales by allowing brands to use their own budgets, partially or fully funding Shopping campaigns. For brands: Drive incremental, measurable sales and consideration for your products on Google properties with your retailer partners.
Reporting and analytics
For retailers: Easily share performance stats with all brand partners and get the same great analytics and reporting you receive with your standard Shopping campaigns. For brands: Gain a better understanding of how your digital ad investments are leading to sales and consideration with analytics and performance reports from Google.
Increase scale
For retailers: Extend your digital ad partnerships to all your brand partners, no matter their size, with less effort. For brands: Work with every one of your eligible retailer partners to fund campaigns, driving sales and consideration for your products across Google.
Partner together on Shopping ads
Across Google properties
Shopping campaigns with partners will put branded products in front of shoppers looking for their next purchase. These ads will appear throughout Google’s ad surfaces–Google.com, YouTube, Display, Images and Gmail–wherever traditional Shopping ads go.
Success story
The Estée Lauder Companies partnered with a top retail partner to increase clickshare of promoted designer fragrances’ click share by 70%.
Key stats
increase in click share on Google